- Search Engine Optimisation
- Content Management
- Mobile & Tablet
- User Experience
- Web Design & Build
User Experience Journey
One of the most important requirements of the brief was to make significant improvements to the member extranet experience and front end user experience offered online.
Some members felt that the user interface of the previous extranet and website could be more intuitive and that certain limitations were affecting its usability.
Our creative and digital teams worked closely together in order to ensure that this criteria was met in the most efficient manner.
A Technical Approach
Building the extranet area was the most technical aspect of this project but we still wanted the member area to feel cohesive with the brand . Therefore, we opted to use the brand iconography to navigate the users around a clean and simple to use interface. The large number of referrals and the internal communications meant that a strong foundation was required for the framework and by developing a bespoke web application we have ensured the system is fast and dynamic, functioning more like an application than a website. Meanwhile, the addition of a personalised member dashboard makes it feel intuitive and intelligent through the inclusions of hand-picked data and a function that provides one-click access to referrals exchanged and notifications of any Group updates to all member.